MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and online content p